Magazine <B> i — December 2013, #21
Magazine <B>
Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.
- 86 (30)
- South Korea
- Ten issues a year
- Culture
- First issue 2011
- ISSN 2234-411X
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“No.21 WILSON”
USD 15.00
WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company’s slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.
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