Magazine <B> i — November 2012, #11

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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“Intelligentsia”

Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.


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