Culture economies, Ito, Rich, two Italian Interiors, Pinch, Wolfson

"Contents: culture People’s interest in culture and knowledge – once called “spiritual content” – is rapidly evolving. Scattered about the world, from India to the United States, the new “cognitive capitalism” seems to have recaptured a keen attention to intelligence and creativity, as techniques for deciphering the world. It is the managers and entrepreneurs themselves who assure us, while intoning the laws of the three Ts and the theory of creative classes, that if we are to survive progress, the evolutionary step forward must be taken by establishing a continuous, lasting relationship with culture, science and innovation. I have had occasion to define this new Zeitgeist, in the geographical variations of its different shades, as “secular trans-substantiation” from material (the production of things) to immaterial (the production of ideas)...."