One day they put together a plan to start a magazine. They were uninspired with what was being offered on newsagency shelves and felt nothing could relate to them. Both firm friends with similar tastes, they wanted a magazine that spoke directly to the reader, contained great affordable fashion, sweet art, interesting reads, real people and pretty photography. With the support and encouragement of youth lifestyle publishing house Morrison Media, their dream became a reality.
Insides include: a super-cute fashion shoot with musical ladies Tegan and Sara, awesome stories from new Australian citizens, merit badges for grown-ups, a handy dandy beer appreciation guide and a look at dating, Muslim-style. Plus there were interviews with Broken Social Scene, Band of Horses, Dum Dum Girls and Midnight Juggernauts, some Australian first ladies, a bit of chat on depression, food art and man hugs, all the usual craft, fashion, art and quirkiness, and a cartoon Bill Murray. Yes!