One day they put together a plan to start a magazine. They were uninspired with what was being offered on newsagency shelves and felt nothing could relate to them. Both firm friends with similar tastes, they wanted a magazine that spoke directly to the reader, contained great affordable fashion, sweet art, interesting reads, real people and pretty photography. With the support and encouragement of youth lifestyle publishing house Morrison Media, their dream became a reality.
For this issue we took a leafy tour through the backyards of five Australian creatives (minus the poke around the compost pile), goggled in amazement at teeny retro dollhouses, remembered how we learnt the facts of life, learnt how to set a posh dinner table, visited a witches’ camp in Ghana, dressed up Little Red in some fancy threads and found a little Chrimbo inspiration with DIY tree accessories. We chatted with Nick Cave, Joan Jett and Amy Sedaris (wowee!). Plus there was all the usual fashion, craft, laughs, art, cuteness and opportunities to pop your thinking cap on.