Hercules goes Universal from this Autumn/Winter ’11 with a brand-new look and concept. Taking a more grown-up approach, Hercules magazine will now not only bring to you the inspiring men’s fashion and lifestyle we are renowned for, but now we introduce travel, photography, art and culture all bound within a hardback luxurious new edition.

“We want to create a desirable collector’s piece that is symptomatic of a world in which we feel nothing should be disposable.”

The first issue of the new re-design takes Hercules to Turkey’s cosmopolitan city of Istanbul with an exquisite portfolio of photographer Daniel Riera. This must have edition features as well stunning fashion stories of world renown photographers Txema Yeste, Tung Walsh, Giampaolo Sgura, Nacho Alegre and Paola Kudacki and interviews of the likes of Carine Roitfeld and Ron Galella. Truly a must have on your coffee table.