Magazine <B> i — April 2012, #5

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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“Brompton”

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Brompton’s folding bike was first introduced by its founder and a lifelong engineer, andrew ritchie. The folding bike manufacturer is constantly committed to offering top-of-the-line products that it places “quality” as significant part of its brand identity. Indeed, brompton continues to provide the public with compact, personal transport that ride superbly in congested downtown areas.


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