Magazine <B> i — December 2011, #2

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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“New Balance”

USD 15.00

The authentic footwear brand started in New England in 1906 to help people correct foot troubles. Since then, eschewing expensive marketing campaigns, NEW BALANCE has made steady and persistent efforts to improve product quality and offer “genuine athletic footwear.” It has now grown to a footwear maker with its constant brand image and incomparable quality even to attract fashion celebrities. As a timeless fashion item, as well as footwear that bring balance to life, NEW BALANCE is always with its customers.

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