Magazine <B> i — December 2012, #12

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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“Canada Goose”

A Family business that has been continued by its third generation, CANADA GOOSE has originally started as metro sportswear ltd in 1957 and grown to one of the leading down parka brand in the world. Under the simple cause of freeing humans from coldness, the down parka company adheres to its policy of ensuring that all products are manufactured in CANADA with Canadian-sourced materials.


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