Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.
WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company’s slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.