Magazine <B> i — January 2014, #22

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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“No.22 VIBRAM”

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Vitale Bramani started VIBRAM to create functional outsoles in 1937. After driven by the tragic accident of mountaineering companions. Seeking to infuse all necessary functions into outsoles for footwear, VIBRAM makes its ceaseless efforts in developing new products. Further, the Italian company introduced its first finished product brand, FiveFingers and proved by its own example that a component manufacturer can be a brand itself.

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