Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.
RAY-BAN is an eyewear brand that has began its public sale in 1937, with its origin in creation of protective eyewear for us air force pilots by an american lens manufacturer bausch & lomb. The eyewear brand has pushed its boundaries from protective eyewear for pilots and further to fashion items with functionality. RAY-BAN has transformed itself a cultural icon that embraces all generations, genders and social classes, making its influence over politics, film and music industries and many other cultural sectors. RAY- BAN has been acquired by luxottica group in 1999, and is celebrating its seventy fifth anniversary this year. Never just a transient trend, the american-born eyewear brand continues to evolve into an icon of “modern classic.”