Magazine <B> i — March 2012, #4

Magazine <B>

Magazine B aspires to be a messenger that introduces its readers to well-balanced brands unearthed from around the globe. JOH & Company, with its own perspective, carefully chooses one brand at a time to feature in each issue. With sincerity in attitude, <B> aims to deliver easy-to-read contents for any readers interested in brand marketing and management, as well as brand managers.

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German fountain pen maker lamy started as orthos pen manufacturer in 1930, which then established its own brand in 1948. In 1966, lamy introduced its signature product, lamy 2000, which was back then motivated from bauhaus. The product bears the fountain pen manufacturer’s initial impetus for its design. The writing instrument maker has continuously been collaborating with designers outside of its organization and operating its in-house manufacturing facility in heidelberg, where the company is headquartered. Lamy offers wide range of products which are “designed to be easy to use for anyone,” by introducing its high-quality products at reasonable price.

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