It’s time to get trendy!

You may not pay attention to trends, but perhaps you should. The Pantone colors for 2016 are Serenity, a pastel periwinkle and Rose Quartz, a pastel pink. Understanding the importance of following trends when it comes to business. Colors trend, as do scents and products in a society where politics, clothing styles and nearly everything else does. To those who are business owners, watching trends such as Pantone colors is one way of keeping yourself current in a competitive environment. Must you follow trends? Yes. Must you immediately adjust your products to fit the trend? It depends upon your customer base. If your customers are embracing the newest trend, so should you. If they tend to shun trends or take their time to accept them, your product line should reflect that. Any way you look at it, serving your customers by offering them what they want is key, but you have to know what is happening in society to make educated decisions.

INSIDE THIS ISSUE Hammam Magic, Ombre: The New Trend in Candles, Emulsions & Stability, Spice Things Up!, Little White Lyes, How to Host a Successful Spa Night, What’s New, Pussycat?, Infusions, and More!!