In 1992 Olivier Zahm and his partner Elein Fleiss printed the first issue of Purple Prose, a Parisian literary art zine that over the years has evolved into Purple Fashion Magazine. Soon after the birth of Purple Prose, Zahm created spin-off publications like Purple Sexe, Purple Fiction and what we now know and love, Purple Fashion. Zahm aimed at fusing together his two worlds, fashion and art, in creating Purple Fashion.

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