Food is something quite essential in our lives. Something we are used to think about as something natural, deriving from either flora or fauna. However, as our main article in this issue makes clear, we will see great changes in the field of food – among other things because we in the future will be able to create meat that never was part of an animal, but instead has been created in a vat in a laboratory. We also gaze upon the future – as it is perceived by the so-called Generation Y. Everyone’s talking about Generation Y – the well-educated, anti-authoritarian prima donnas with a global viewpoint and an international and social mind set. But who are they really – and how do they differ from the generations before them? We pass the soap box to 4 representatives from Generation Y – and start with the question: What is Generation Y?