Sex sells – but it’s not a marketing trick when we direct the spotlight at sex in this issue of our magazine. As we describe in the article on page 13, we currently see a change taking place in our society, in which sex becomes mainstream, where the sex industry is growing bigger and more powerful, and where technological advances offer entirely new opportunities and, not least, a number of ethical considerations. For that reason we find it important in this issue to focus on bare skin, fantasies and intimate encounters between people – and in the future, also between robots and people. This means moving into the grey areas between man and technology, and as the article on page 19 describes, the boundaries between them are likely to erode more in the future, making it difficult to distinguish between man and machine – simply because sensory technology and robotics will become so advanced that you can make lifelike copies of the one you love – or would like to love (and make love to).