There are many drawbacks to the democratisation of media that the internet has made possible, for instance that a huge amount of extremely poor quality content is created and distributed on the various digital platforms. Today, all of us have a megaphone to shout in, and unlike before – in the old media reality – nobody qualifi es our content before publication. On the social media and on the internet there are no editors, publishers, program directors, or anybody else that used to ensure some minimum quality and relevance before publication. We are left to our own devices. This has created what some call ‘a cult of amateurs’ and led to a deluge of cat videos, inconsequential status updates and self-promoting tweets.