THE MAGAZINE ABOUT TRENDS, IDEAS, VISIONS AND POSSIBLE FUTURES
The time, when we would let companies shove just about anything down our throats, is behind us. Scenario has interviewed Cluetrain Manifesto co-author Doc Searls, who tells us about how Internet has brought the consumer back into the driver's seat, so companies now really have to listen to their market; the conversations people are having about them.
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