soDA is not the main publication of the Swiss Mineral Water Federation. The minds behind it present lifestyle, fashion and the culture of everyday life in a surprisingly varied manner. Editorial design in experimental mode. (form, n°192 November/December 2003)
«Free Lala» is the slogan of the Carte Blanche given to Familie Müller (Yoki van der Cream, Esther Solèr, Denis Bernhard). It is the story of Teletubby Lala who breaks out from the unchanging landscape of hills and flowers and enters a world of dark woods, gravel pits and van-der-Cream-vegetable-accessories. The history of this marvelloues liberation is probably the most fantastic among many enchanting image sections one in this issue.