COLORS is a quarterly magazine about "the rest of the world" based in Treviso, Italy. Founded in 1991, it is published worldwide in five editions: Chinese/English, French/English, Italian/English, Korean/English and Spanish/English. Every issue of the magazine takes a single theme and covers it from an international perspective.
The birth of a baby girl represented the launching of the new magazine on the editorial panorama. The image, taken by Oliviero Toscani and already used for a Benetton advertising campaign, defined the novelty of the experiment: a magazine that, as it describes itself in the first editorial, is founded on a simple idea – diversity is good – “borrowed” from the Benetton advertising campaigns.