The aim of the magazine is simple. We wanted a general magazine about illustration - the artists, the collectors, the collections, the exhibitions, the history, the philosophy and the key events relating to this subject. We wanted to discuss the work of great artists from the past as well as new graduates currently coming out of college. We wanted to explore children’s book illustrators alongside those who work on adult novels and classics - or even political manifestos and train timetables. We wanted to consider the humorous, the serious, the sinister and the surreal.