The Komfortmag magazine has been established in 2008 by the homonymous civic association. The magazine aims to establish a – much needed in the Czech Republic – functional platform for young designers, photographers, illustrators, painters and publicists. We publish works that would often not be seen outside of school exhibitions, we are looking for new art trends. The goal of the project is to to allow these authors to break out of the ghettos of their individual art disciplines and to offer an attractive and informed synthesis of current happenings in Czech visual culture in the age of disappearing inter-disciplinary barriers. Komfort tries to encompass this into a new and unusual form with a wide overlap of a broad spectrum of interest. The aim of the publishers is not to create a catalogue of current events in the art scene, but to create a magazine with an attitude – sometimes ironic hyperbole – commentary, combinations of heterogenous content, all with the aim of providing the reader with an added experience when browsing through the pages of the magazine. We also consider this genre permeability as a good opportunity to connect with audiences with an interest in current urban culture, which is why Komfort is distributed not only in art galleries, but also in stores with alternative music or with original fashion and design.