There are other magazines called Lodown: 
Lodown
LODOWN is about...Taking contemporary pop- and streetculture seriously without commercializing the idea. It‘s about a personal disregard for everything too obvious and mainstream. It‘s about expecting the unexpected in order to fulfil certain expectations. It‘s about overcoming mediocrity. It‘s about challenging the readers by attacking their senses on every level imaginable.
What do you think about Lodown?