M-Magazine (The New Class of Man) i — October 2012/January 2013, #1

M-Magazine (The New Class of Man)

Revamped M magazine, from Fairchild Fashion Media. Editorial Director: former New York Observer editor Peter Kaplan, who jumped over to Fairchild Fashion Media to run Women’s Wear Daily, and now is rolling out a men’s magazine with a novel conceit—it doesn’t want to treat its readers like idiots: “I thought there might be a place for a men’s magazine that had a different kind of voice—a much wittier, more sophisticated, grown-up voice, and that was much more a lateral conversation than trying to whack you over the head with Mila Kunis,” he explains.

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M’s first foray though is themed “ambition,” so every piece inside has something to do with that. There’s Karl Lagerfeld hilariously saying that his ambition is to dress well, cover man Bradley Cooper talking about how his ambition is to play out his fantasies through acting, and more.

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