PROJECT

Launched by Sir Richard Branson in New York in November 2010, PROJECT started life as a collaboration between Virgin Digital Publishing and Seven - with an editorial team led by ex-FHM and Arena editor Anthony Noguera. The aim was terrifyingly simple: to build nothing less than the future of publishing.

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Launched by Sir Richard Branson in New York in November 2010, PROJECT started life as a collaboration between Virgin Digital Publishing and Seven - with an editorial team led by ex-FHM and Arena editor Anthony Noguera. The aim was terrifyingly simple: to build nothing less than the future of publishing.

As the world’s first native iPad magazine, it had to look like a style magazine, but act like a website. It had to combine the enduring print media foundations – beautiful aesthetics and agenda-setting editorial – with the very best of “new” media: interactivity, speed, and shareable content. But it also had to pioneer – and that meant purpose-built infographics; live forums; GPS-located travel guides; and plenty more things we’d only think of on the day.

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