RubberDuckMagazine

Visually and textually, RubberDuckMagazine is effectively a car magazine, though it may be mistaken for being 'just' a magazine, with as much focus and passion given to music, fashion, film, history, general chitchat and debate.

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Visually and textually, RubberDuckMagazine is effectively a car magazine, though it may be mistaken for being 'just' a magazine, with as much focus and passion given to music, fashion, film, history, general chitchat and debate.

Launched in 2008, initially as an online-only interactive car lifestyle magazine on the Flash-based Ceros Media platform, it remains as one of the first and most advanced digital publications across all markets. ​ In 2010 RubberDuck received a 'Car Magazine of The Year' award, at the Digital Magazine Awards – judged by Quark, Wired, Microsoft and The Telegraph. In the same year, RubberDuck employed profoundly-Deaf BSL Editor, Lilli Risner, to launch a pioneering Deaf-edition of the magazine.

RubberDuck later moved away from Flash-based publishing to develop a number of tactile print concepts – to investigate the perfect partnership between online and offline. ​ This resulted in the creation of an interactive A1 poster-magazine, which is available to buy online from www.rubberduckmag.com. The product marries the physical romance of the printed matter, with the added – yet invisible – content and interaction of technology, allowing the reader to access extra content by pointing an app-enabled smart-phone at the front-cover.

RubberDuck has its own MCs too, who rap-up the contents of each issue in a 1-minute rap video, which is also exclusively released as a cover-mounted vinyl record.

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