CLOG

Online press, blogs, tweets, social media, and other digital forums have drastically increased the speed at which architectural imagery is distributed and consumed today. While an unprecedented amount of work is available to the public, the lifespan of any single design or topic has been reduced in the profession's collective consciousness to a week, an afternoon, a single post-an endlessly changing architecture du jour. In the deluge, excellent projects receive the same fleeting attention as mediocre ones. Meanwhile, mere exposure has taken the place of thoughtful engagement, not to mention a substantive discussion.

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